K-prototypes is an un-supervised algorithm for doing clustering on data with both numerical data type and categorical data type. This project focus on K-prototypes clustering technique and general analysis only (without deep dive analysis about Geographic segmentation or Value-based Segmentation).
Library: kmodes plotly pandas seaborn
Deep dive Customer Segmentation analysis (without ML): https://github.com/nhthaonguyen/Customer-Segmentation---RFM-Analysis