Your AI agent can write code, debug systems, and ship features. Ask it to price your product, build a cold outreach sequence, or plan a 16-channel launch, and you get generic advice from 2021 blog posts.
These 18 skills fix that.
Each one is a dense, opinionated playbook (300-900 lines) covering one GTM function. Real frameworks. Current benchmarks (2025-2026). Decision matrices with actual numbers. The kind of context that turns a general-purpose agent into a GTM operator.
9,800+ lines across the full revenue surface: positioning, pricing, outbound, inbound, paid, retention, and ops.
Works with any AI agent. Claude Code, Codex CLI, Cursor, Windsurf, GitHub Copilot, Gemini CLI, Cline, OpenClaw, Antigravity, and any coding agent that reads .md skill files.
STRATEGY What you sell, who you sell to, how you price it
positioning-icp / ai-pricing / sales-motion-design
OUTBOUND Signal-based prospecting with AI agents
ai-cold-outreach / ai-sdr / lead-enrichment / video-outreach
INBOUND Channels that bring buyers to you
multi-platform-launch / ai-seo / social-selling / content-to-pipeline
PAID Creatives that convert at scale
ai-ugc-ads / paid-creative-ai
RETENTION Expand revenue, prevent churn
expansion-retention / partner-affiliate
OPERATIONS The automation layer underneath everything
gtm-engineering / solo-founder-gtm / gtm-metrics
Skills cross-reference each other. Use them individually or combine them for full-stack GTM workflows.
Pick the workflow closest to what you're building:
| I want to... | Use these skills | Start with |
|---|---|---|
| Launch a new AI product | positioning-icp + ai-pricing + multi-platform-launch | positioning-icp |
| Build an outbound engine | lead-enrichment + ai-cold-outreach + ai-sdr | lead-enrichment |
| Set up AI SDRs with Clay | ai-sdr + lead-enrichment + gtm-engineering | ai-sdr |
| Run my GTM as a solo founder | solo-founder-gtm + ai-cold-outreach + content-to-pipeline | solo-founder-gtm |
| Create a paid creative system | ai-ugc-ads + paid-creative-ai + video-outreach | ai-ugc-ads |
| Grow organic with content + SEO | content-to-pipeline + ai-seo + social-selling | content-to-pipeline |
| Reduce churn and expand accounts | expansion-retention + gtm-metrics | expansion-retention |
| Price my AI product | ai-pricing + positioning-icp + gtm-metrics | ai-pricing |
| Build GTM automation with code | gtm-engineering + ai-sdr + lead-enrichment | gtm-engineering |
| Skill | What It Does |
|---|---|
| positioning-icp | ICP definition with enrichment signals, competitive positioning, messaging architecture, perishable PMF |
| ai-pricing | Consumption/workflow/outcome charge metrics, copilot vs agent archetypes, BYOK, hybrid models, margin management |
| sales-motion-design | PLG vs sales-led vs hybrid vs agent-led selection, value-before-purchase design, time-to-first-value |
| Skill | What It Does |
|---|---|
| ai-cold-outreach | AI outreach stack (Clay + Instantly/Smartlead), 3-line cold email framework, deliverability, sequence design |
| ai-sdr | AI SDR deployment (11x, Artisan, AiSDR), 4-week program, signal-to-action routing, qualification automation |
| lead-enrichment | Enrichment waterfalls, ICP scoring formulas, Clay workflows, confidence thresholds, contact verification |
| video-outreach | "Made this for you" framework, Tavus/Sendspark/HeyGen, personalized video at scale, async selling |
| Skill | What It Does |
|---|---|
| multi-platform-launch | 16+ channel launches, Product Hunt playbook, Hacker News strategy, waitlist building, AppSumo |
| ai-seo | Programmatic SEO with AI, competitor alternative pages, AI Overviews optimization, DataForSEO + Claude Code |
| social-selling | LinkedIn Sales Navigator, DM sequences, content-to-conversation, profile optimization, SSI scoring |
| content-to-pipeline | Content-led GTM, distribution reverse engineering, multi-platform repurposing, newsletter as pipeline |
| Skill | What It Does |
|---|---|
| ai-ugc-ads | AI UGC with Arcads/Creatify, creator recruitment, Spark Ads, whitelisting, creative testing matrix |
| paid-creative-ai | Meta Advantage+, Google Performance Max, TikTok Smart+, modular testing, creative fatigue, budget allocation |
| Skill | What It Does |
|---|---|
| expansion-retention | Consumption-based upsell triggers, automated CS, churn risk signals, closed-lost re-engagement, NRR |
| partner-affiliate | Co-creation partner model, 3-tier comp structure, affiliate programs, PartnerStack/Impact, channel strategy |
| Skill | What It Does |
|---|---|
| gtm-engineering | GTM automation with n8n/Make/Zapier, instruction stacks, AI agent orchestration, API-first stack design |
| solo-founder-gtm | $50-450/mo tool stack, AI agent teams as org, taste as moat, when to hire, revenue stage playbooks |
| gtm-metrics | Revenue latency, TTFV, pipeline per rep, data health scoring, attribution models, GTM dashboards |
/plugin marketplace add chadboyda/agent-gtm-skills
/plugin install agent-gtm-skills# All skills
npx add-skill chadboyda/agent-gtm-skills
# Specific skills
npx add-skill chadboyda/agent-gtm-skills --skill ai-cold-outreach ai-sdr lead-enrichmentgit clone https://github.com/chadboyda/agent-gtm-skills.git
cp -r agent-gtm-skills/skills/* .claude/skills/Or add as a git submodule:
git submodule add https://github.com/chadboyda/agent-gtm-skills.git .claude/agent-gtm-skillsSkills activate based on your task. Ask naturally:
"Define our ICP and build an enrichment waterfall" -> positioning-icp, lead-enrichment
"Build a cold outreach sequence for my SaaS" -> ai-cold-outreach
"How should I price my AI agent product?" -> ai-pricing
"Set up an AI SDR system with Clay and Instantly" -> ai-sdr, gtm-engineering
"Plan a multi-platform launch" -> multi-platform-launch
Or invoke directly: /ai-cold-outreach, /positioning-icp, /solo-founder-gtm
PRs welcome. Each skill lives in skills/<skill-name>/SKILL.md:
---
name: skill-name
description: "When the user wants to [use case]. Also triggers on '[keyword1],' '[keyword2].' Covers [scope]."
---
[Frameworks, tables, benchmarks, playbooks for the AI agent]All benchmarks are 2025-2026. Refresh annually as the AI GTM landscape shifts.
MIT