Skip to content
View asad-ishaq's full-sized avatar

Block or report asad-ishaq

Block user

Prevent this user from interacting with your repositories and sending you notifications. Learn more about blocking users.

You must be logged in to block users.

Maximum 250 characters. Please don’t include any personal information such as legal names or email addresses. Markdown is supported. This note will only be visible to you.
Report abuse

Contact GitHub support about this user’s behavior. Learn more about reporting abuse.

Report abuse
asad-ishaq/README.md

Muhammad Asad Ishaq

Business Analytics undergraduate at the University of Lahore with interests in data-driven strategy, predictive analytics, consumer behaviour research, digital marketing analytics and social-impact projects.

I am building an applied analytics portfolio across agriculture, entrepreneurship, consumer research and community impact.

Current Focus

  • Agricultural yield prediction using historical crop and weather data
  • Consumer behaviour research using moderated mediation analysis
  • Business strategy and venture development case studies
  • Community impact measurement and public-health communication

Featured Projects

Agri Yield Prediction Dashboard

Weather-integrated predictive dashboard for crop yield and production analysis using historical agricultural data and machine-learning models.

Behavioural Marketing & Consumer Trust Research

Quantitative research project examining psychological marketing tactics, consumer trust, purchase decision-making and digital literacy among Pakistani online shoppers.

Gluten Zero Venture Case Study

Entrepreneurship case study of a gluten-free multigrain flour venture covering market gap, product positioning, go-to-market strategy, unit economics and early sales traction.

HealthGuard UOL Community Impact

Student-led community health initiative focused on communicable disease prevention through surveys, awareness campaigns, hygiene education and follow-up monitoring.

Tools & Skills

  • Python, Google Colab
  • Power BI, Excel, Google Sheets
  • SPSS, PROCESS Macro
  • Data cleaning and exploratory analysis
  • Dashboarding and KPI tracking
  • Research design and survey analysis
  • Market research and go-to-market strategy
  • Digital marketing analytics

Academic Interests

  • Business Analytics
  • Data Science for Business
  • Predictive Analytics
  • Consumer Behaviour
  • SME and Retail Analytics
  • Agricultural Decision Support Systems
  • Social Impact Measurement

Connect

Popular repositories Loading

  1. asad-ishaq asad-ishaq Public

    GitHub profile README for Muhammad Asad Ishaq — Business Analytics, data-driven strategy, research, predictive analytics and social-impact projects.

  2. agri-yield-prediction-dashboard agri-yield-prediction-dashboard Public

  3. behavioural-marketing-consumer-trust-research behavioural-marketing-consumer-trust-research Public

  4. gluten-zero-venture-case-study gluten-zero-venture-case-study Public

    Entrepreneurship case study of a gluten-free multigrain flour venture covering market gap, go-to-market strategy, unit economics and early sales traction.

  5. healthguard-uol-community-impact healthguard-uol-community-impact Public

    Community-impact case study focused on communicable disease prevention through surveys, awareness campaigns, hygiene education and follow-up monitoring.

  6. ecommerce-funnel-sql-analysis ecommerce-funnel-sql-analysis Public